A free, 5-lesson course to help you engage your customers.
What if I told you that there was a way to turn more of your prospects into customers, to sell more to your existing customers, and to do it all with less work, not more?
There is! It’s called marketing automation, and this email course will teach you some ways you can implement it in your business.
What you’ll learn:
1. Who's Who?
Learn how you can keep track of your prospects and leads throughout the sales process – from when they hit your website through your email contact with them, and finally when they place an order.
2. Segmentation: know your people
No two people are the same, so stop marketing to them like they are. In this lesson, you’ll learn how to personalize your marketing efforts based on your customer’s business & preferences. Do they like seeing your availability list once a week? On Tuesdays? Do they like to get texts, or prefer email? Find out, and act accordingly.
3. Campaigns: Stop repeating yourself
Campaigns are powerful ways to get your message across to prospects who you meet at trade shows, or customers who you’d like to educate about a new product line. Send out a series of emails and see how well-received they are, without having to compose them all one-by-one.
4. Workflows: Smarter, not harder
Find out how you can set up logic to guide your customers through a process: re-send emails if they’re not opened, get notified if your prospects hit your website, send different emails depending on the type of customer they are, and more.
5. Integrations: Tying it all together
More & more of our activities today are online, and your marketing plan can incorporate nearly all of it. If you use services like Office 365, Quickbooks Online, Google Docs or Dropbox, those services can be tied together and the information can help inform your Sales & Marketing decisions